THE PROJECT: Concept ideation and visual brand design for a fictitious airline based out of Seville, Spain.
THE AIRLINE: Oro is a contemporary airline based out of Seville, Spain that fuses the cultural charm of Seville with a cutting edge flying experience.
ORIGIN OF NAME: Oro is the Spanish word for gold. The airline’s name takes inspiration from Seville’s Golden Age in the late 16th century when gold poured into the city during the establishment of the Spanish Empire in the Americas.
CULTURAL INFLUENCE: The visual identity is influenced by the geometric Mudéjar art and architecture throughout Seville. The geometric shapes found in the logo and throughout the identity system are a contemporary take on the geometric patterns found in old cathedrals and buildings in the city. In addition, the logo depicts Oro’s service as an airline based out of Seville: The center square of the symbol represents the city’s main base and the outside arrows point out to Oro’s several destinations.
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