Designer Lisa Fischer was a Newark Academy student in the two-year Higher Level International Baccalaureate Visual Arts Program and received the Visual Arts Award in 2010, when she was also senior class president. Fischer earned an MA from Savannah College of Art and Design (SCAD) in June 2016 and will be honored with three student awards in the November/December 2016 issue of Applied Arts Magazine, which has recognized exemplary creative talent in the industry for more than 20 years.
Fischer’s goal as a designer is to create clear, useful and clever designs to enhance lives. Her holistic approach considers the entire system a design lives in, how people will interact with it, and how it will influence interactions between people. She created ORO as a graduate school branding project.
THE PROJECT: Concept ideation and visual brand design for a fictitious airline based out of Seville, Spain.
THE AIRLINE: Oro is a contemporary airline based out of Seville, Spain that fuses the cultural charm of Seville with a cutting edge flying experience.
ORIGIN OF NAME: Oro is the Spanish word for gold. The airline’s name takes inspiration from Seville’s Golden Age in the late 16th century when gold poured into the city during the establishment of the Spanish Empire in the Americas.
CULTURAL INFLUENCE: The visual identity is influenced by the geometric Mudéjar art and architecture throughout Seville. The geometric shapes found in the logo and throughout the identity system are a contemporary take on the geometric patterns found in old cathedrals and buildings in the city. In addition, the logo depicts Oro’s service as an airline based out of Seville: The center square of the symbol represents the city’s main base and the outside arrows point out to Oro’s several destinations.
See more of Fischer’s innovative work on her website.
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